OCIPLA March 2023 Luncheon

NEW LOCATION FOR THIS MONTH’S LUNCHEON: SOL IRVINE

Speakers:
Harold Weitzberg, Weitzberg Consulting
Julie Leffler, Big Hype Marketing & PR

Topic: Beyond Registration: Growing and Monetizing Intellectual Property Assets

Date/Time:  Thursday, March 16, 2023
12:00pm – 1:00pm

Location: Sol Irvine, 1910 Main St, Irvine, CA 92614

Registration
Member: 55.00
Non-Member: 80.00

Speakers

Harold Weitzberg
Harold Weitzberg is a branding, marketing, licensing, and business development strategist with over 30 years experience in creating and launching businesses, Brands, products and services. Currently working with Hollywood Celebrity Candace Cameron Bure, Food Network star Aarti Sequiera, and spokesperson and actor Dave Coulier, he has a national clientele with a number of well-known individuals as well as business owners, inventors and executives. Harold has worked with and built several high visibility products and brands and verticals in media and consumer businesses including the Olsen Twins, VeggieTales, Goosebumps, The Jane Fonda Workout, Al Kluis Grain Marketing, Sorora Furniture, Lancer Skincare, QVC and more.

Julie Leffler
As the visionary leader and creative director, Julie Leffler launched Big Hype Marketing & PR in 2015 and has built a powerhouse agency with a clientele that includes both individuals and businesses across a variety of industries. With over 20 years of experience in marketing, brand development, and public relations, Julie is a top-notch strategist and able to develop and execute innovative campaigns that make waves and build hype!

Julie provides steadfast dedication to clients and consistently creates strategic campaigns that make a big impact. Noted for her creative and discerning eye, on-point content writing skills, and an impressive ability to multi-task, Julie is involved in every project that comes through the doors of Big Hype.

Prior to launching Big Hype Marketing & PR, Julie worked at several public relations firms in Hollywood representing celebrities, home video releases, movie premieres, and theatrical releases. She later managed both marketing and public relations at action sports company Hurley. In 2006, Julie launched her own public relations agency, Prestige Public Relations, representing fashion and lifestyle brands. She later launched Big Hype Marketing & PR with the addition of comprehensive digital marketing services including branding, copy writing, SEO, SEM, website design, social media marketing, graphic design, email marketing, and more.